Pueblo County, Colorado
Edward W. Ballert

Contributed by Maggie Stuart Zimmerman.

Edward W. Ballert of the Whitlow-Ballert Sales Company of Pueblo, whose name is also well known in motor racing circles throughout the country, was born in Toledo, Ohio, on the 6th of July, 1882, a son of August W. and Fredericka (Steusloff) Ballert, both of whom have passed away.

The son pursued his education in the public schools of Toledo, passing through consecutive grades to his graduation from the high school, after which he took up the study of medicine in the State University of Michigan at Ann Arbor but did not complete the course. Deciding to turn his attention to other activities, he went upon the road as a commercial traveler and was thus engaged for five years. He afterward took up auto racing as a professional and in 1917 won at the Big Bear meet in California and also in the drive from Los Angeles to Salt Lake City in April, 1917, and from Salt Lake to Denver in May of the same year. He was a driver in five races in 1918, winning first honors on four occasions and second honors in one of the races. He was also driver three times in the races from Phoenix to Los Angeles. At length he determined to engage in the motor car business on his own account and is now a member of the Whitlow-Ballert Motor Sales Company of Pueblo, which handles the Scripps-Booth car in seven counties, extending from Raton, New Mexico, to the Kansas line. The company also maintains a service station with two machinists and a helper.

Mr. Ballert was married on the 16th of October, 1905, to Miss Daisy Richardson. He maintains an independent attitude in politics, holding men above party, and fraternally he is connected with the Benevolent Protective Order of Elks. He also belongs to the Commerce Club of Pueblo and to the Rocky Mountain Auto Trades Association. He enjoys hunting, fishing, camping and all forms of outdoor life. He is interested in the state and its development and gives active, earnest and effective cooperation to well defined plans and measures for the general good. Through concentrated effort upon his business interests he has built up a good patronage and today the Whitlow-Ballert Motor Sales Company is enjoying a business of extensive and gratifying proportions. Extracted from History of Colorado Illustrated Volume II 1918

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